How did we build the fastest platform for purchasing tires and auto parts?

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How we made Whilli the fastest platform for auto products?

Client:Digital Autopark Ltd.

Services:Website development

Date:9 October, 2024

Websiteshop.whilli.com

About Whilli

Whilli is your car’s best friend, simplifying vehicle maintenance and offering a quick and convenient shopping experience. One of our main focuses at Whilli is Whilli Shop – an online store that offers a wide selection of auto products, including tires, car parts, and accessories.

Objective

The goal of the project was to create a user-friendly and functional platform that delivers lightning-fast search results and easy product filtering, even with over 100,000 items available.

Challenges

One of the key challenges was developing a search engine with auto-suggestions. We built and optimized it to an impressive speed of under 50 milliseconds, which greatly improved the user experience by providing instant results. Another challenge was creating a filtering system that dynamically adjusts based on previous filter selections. For example, when a user selects a certain tire width, subsequent filters automatically adjust to display only the available heights for that width. This ensures that users always see relevant search results.

Solutions

Although Whilli Shop is built on the WordPress platform, it features integration with Elastic Search – a powerful and flexible search technology that is optimally suited for large datasets and is known for its high-speed indexing and real-time search capabilities. With Elastic Search, Whilli Shop can process and deliver results within milliseconds, which is critical for websites with a vast product range.

The auto-suggestion search engine provides fast and accurate result suggestions, significantly speeding up navigation and enhancing the user experience. Thanks to dynamically adapting filters, users can refine their search based on specific criteria, such as width, height, or other product parameters.

The automation of stock management and price updates plays a key role in maintaining the platform’s relevance and competitiveness. Stock and price data are synchronized several times a day, ensuring the website’s information is always accurate and up to date.

We also developed a custom theme for Whilli Shop using Tailwind – a technology typically used in enterprise projects, but we successfully made it accessible for WordPress users.

Results

The implemented technologies and processes allow Whilli to deliver exceptionally fast and precise search and filtering. Results appear in less than 50 milliseconds, and the adaptive filters provide additional options for detailed searches.

Thanks to the integration of Elastic Search and fully automated processes, Whilli not only meets the high expectations of its customers but also maintains a competitive edge in the market, establishing itself as a preferred choice for online auto products.

RESULTS

What Did We Achieve?

INCREASE IN ORDERS 9X
INCREASE IN TIME SPENT ON THE SITE 3X
INCREASE IN TRAFFIC 6X
Alexander Netsov
Programming Lead
By leveraging advanced technologies and focusing on user experience, for Digital Autopark Ltd. we successfully developed a lightning-fast and reliable platform for purchasing tires and auto parts, setting a new standard for speed and convenience in the industry.

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