How did we achieve this result?
We present to you Tomika, an online store for power tools and garden equipment. In the remarkably short period of two months since the beginning of our cooperation, we have significantly improved their online presence and increased sales through effective advertising campaigns, using only two channels – Facebook and Instagram.
The Challenge
When Tomika approached us, they wanted to improve several key areas:
- More orders. Considering the high quality of their products and excellent customer service, they had the potential to achieve a much higher number of completed orders.
- More traffic. There was insufficient website traffic, which hindered brand recognition.
- More advertising channels. The potential of Facebook and Instagram to attract and retain customers was not being utilized.
The Strategy
To overcome these challenges, we developed a marketing strategy tailored to the client’s needs and demands:
Advertising campaigns on Facebook and Instagram
- We conducted a detailed analysis of the target audience and created targeted advertising campaigns that highlighted the advantages of Tomika’s products.
- We developed engaging visual content.
- We regularly optimized the ads to achieve maximum effectiveness and return on investment.
Remarketing Campaigns
• We applied remarketing strategies to reach visitors who showed interest in the products but did not make a purchase. This helped us increase conversions and retain the attention of potential customers.
Results
The results of our work with Tomika were impressive!
In May 2024, our first month of cooperation, we managed to increase the total number of sales by 66% compared to the same period the previous year and by 72% compared to April 2024.
In June 2024, we achieved even better results, increasing sales by 247% compared to the previous year and by 54% compared to May. Additionally, we increased impressions by 27.4% and reduced the cost per order by 11.02%.
Not only did online sales increase, but in-store purchases also rose significantly, with many customers mentioning that the Facebook ads directed them to the physical store.
Mitko Atanasov, Operating Manager of Tomika Ltd.
Campaigns in Detail
All active campaigns in June concluded with excellent results, each demonstrating a high return on ad spend (ROAS).
Part of our advertising campaigns focused on higher-priced products, which, in the context of garden equipment and power tools, are typically purchased after careful consideration. This led to a higher cost per order but still resulted in a substantial return on investment.
Other campaigns targeted a broader range of products, with the most successful one achieving a ROAS of 25.54 and a cost per order of just €3.54.
Key Factors
Meta evaluates ads based on three key metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.
- Quality Ranking measures the quality of an ad compared to other ads targeting the same audience, with “Above Average” indicating the ad is better than most.
- Engagement Rate Ranking assesses the expected level of engagement with the ad, where “Above Average” shows that the ad attracts more interactions compared to other ads for the same audience.
- Conversion Rate Ranking measures how well the ad converts viewers into customers, with “Above Average” indicating that the ad is more effective at converting users into customers compared to other ads for the same audience.
Below you can see some of our ads that were active in June and their ratings from Meta.
Conclusion
Our work with Tomika is a vivid example of how a well-planned and executed marketing strategy can rapidly scale a business. With the successes we have achieved and continue to achieve for Tomika, we are not only improving their results but also establishing the brand as a leader in the sector.