How to Make Customer Communication Easier and More Effective Through Your Website

How an Optimized Website Boosted N&K Assistance's Success

Client:N&K Assistance Ltd.

Services:Website Development

Date:18 February, 2025

About N&K Assistance
The Challenge
The Solution
Optimizations and Features
Results

About N&K Assistance

N&K Assistance offers 24/7 roadside assistance and transportation services in Plovdiv and across the country. Customers benefit from quick response times, professional service, and competitive prices. Their services range from tow truck assistance to jump-starts and help with vehicle registration.

The Challenge

Our goal was to create a functional and user-friendly website that highlights the variety of services offered while simplifying the communication process for customers and improving access to the company’s services.

The Solution

We designed a website with a clear and interactive layout, focusing on presenting the services in a straightforward way. We included a detailed section explaining how the services work and emphasized the various communication channels – phone, email, and a contact form – to make it easier for customers to reach out. To build trust and showcase professionalism, we integrated an automatic display of customer reviews from Google.

Optimizations and Features

Sticky call button for mobile devices. This allows users to call instantly, no matter where they are on the page.
Optimized contact form. Ensures secure communication with the team.
Intuitive user experience. Designed to enhance conversion rates, particularly in emergency situations.

The new website has made communication with our customers significantly easier. They can now reach us faster and more conveniently, especially in urgent situations, allowing us to respond quickly and efficiently.

Kristian Petkov, Manager of N&K Assistance

Results

After implementing the new design and features, the website saw a substantial increase in organic traffic, thanks to optimized content and an effective SEO strategy. Users can now quickly navigate the services and connect easily via features like the sticky call button. The conversion rate from visitors to actual customers has improved significantly, as the website offers easy navigation and secure contact options, even in urgent situations.

RESULTS

What Did We Achieve?

Increase in Inquiries 157%

Growth in Direct Calls 53%

Converted Inquiries 78%

Alexander Netsov

Programming Lead

Developing the N&K Assistance website allowed us to implement solutions that greatly improved the connection between the company and its clients. Features like the sticky call button have made communication faster and more convenient. This led to higher conversion rates and an improved user experience, which is key to their business success.