How We Created a Memorable Visual Experience and Functionality for Kukurigu.com?
About Ku-Ku-Ri-Gu
Ku-Ku-Ri-Gu is a producer of traditional confectionery located in a small village near Plovdiv, where the tastes and aromas of the past come alive in a modern form. Using time-tested recipes and natural ingredients, they create sweets that bring joy and evoke the taste of homemade treats.
The Challenge
When we began working on Kukurigu.com, it was clear that this website had to do more than just display products—it needed to be part of the brand’s story. Ku-Ku-Ri-Gu wanted a unique and memorable online presence that reflected their identity. Together, we focused on every detail of the design, visual identity and user experience.
“Working with the Web to Spec team was truly special! From the very first conversation, they demonstrated a deep understanding of our vision. The new Ku-Ku-Ri-Gu website is a reflection of our story and our passion for traditional confectionery. Every element was executed with precision and creativity. Thank you for making our brand so impressive in the digital world!”
Penka Zemarska, Manager of PinaDe Ltd.
The Solution
To convey the brand’s feel to customers, we focused on several key elements:
- Custom Icons and Unique Visual Elements: Instead of using standard icons, we created personalized ones that reflect the brand’s character. These elements give the website individuality and make every click more interactive.
- High-Quality Professional Photography: To capture the true essence of the products, we ensured every image was professionally shot and edited. The photos transport users into the world of Ku-Ku-Ri-Gu, creating the feeling of holding the products in their hands.
- Captivating Visual Experience: Every element was designed with the user’s perception in mind. Navigation is intuitive, pages load seamlessly, and the design is playful yet modern to grab attention and keep visitors engaged.
- Side Cart Feature: When adding a product to the cart, a side panel appears on the screen, allowing users to easily track their items. This makes shopping more intuitive and gives users the freedom to continue browsing without leaving the page.
- Easy-to-Navigate Store: The Kukurigu.com online store was created with user convenience in mind. Products are presented with concise descriptions and clear images, and the checkout process is simplified, with fast integration of reliable payment methods, streamlining the purchasing process.
The Results
Since its launch, Kukurigu.com has received positive feedback from users. The visual experience inspires trust in the brand and makes interacting with the website a true pleasure. The result is increased interest in the products and higher sales—exactly what we set out to achieve with this project.
